
Profit Ritual — WooCommerce Edition
Money left on the table — ad spend above break-even + margin lost on discounted orders, last 7 days — VAT-inclusive pricing and EU/UK card fees built in.
What the file tells you every week
WooCommerce stores in the EU and UK price with VAT inside and pay lower card fees than US stores — and most profit calculators get both wrong. This one is set up for it, and every Monday names the campaign, the coupon and the SKU that lost you money last week.
WooCommerce store owners in VAT countries running paid ads who want profit, not revenue, every week.

Excel 2016+ or Microsoft 365. Or upload the .xlsx to Google Drive — it opens in Sheets with formulas and charts intact.
Yes — BLIK, Przelewy24, any card, Apple Pay, Google Pay and PayPal. Prices in PLN, EUR, USD or GBP; the currency switch is at the top.
Tick “I’m purchasing as a business” at checkout and enter your NIP / VAT ID. The invoice arrives with the download e-mail.
14-day refund, no questions. One e-mail to [email protected].