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Monday · 15 min

Break-even ROAS & Ad Budget Planner

Profit after ads · last 4 weeks — revenue × each product's contribution margin − spend, every campaign — what advertising added to the bank.

$39one-time · VAT included · no subscription

Standard$39 You, your household or your own business — 1 person Promost picked$59 + Marketing Performance Dashboard — the same model as a Power BI dashboard for your team or client. separately ~~$78~~ Team$129 Up to 10 people in one company or organisation · shared drive allowed · invoice to your company · includes the Power BI dashboard

Try Lite free

In your download: 8 files (+ the companion file with Pro)

Excel workbook · Light · USD
START HERE guide (PDF)
Excel workbook · Dark Mode
Excel workbook · UK · GBP
Excel workbook · EUR
Excel workbook · AUD
Excel workbook · CAD
Excel workbook · INR

BLIKPrzelewy24VisaMastercardApple PayGoogle Pay

✓Download page opens right after payment + links by e-mail. No account.

Works inExcel Google Sheets

✓Excel 2016+ / Microsoft 365 · Google Sheets (upload to Drive)

✓Light + Dark · USD GBP EUR AUD CAD INR · PLN pricing — every edition in one download

✓Free updates forever · 14-day refund

This file + 9 moresave 71%

Operator Toolkit

$89vs. buying separatelySee the bundle →

The Monday page

What the file tells you every week

ROAS is not profit. Every product has a ROAS below which each sale loses money — this sheet finds it, judges every campaign against it each Monday, and plans next month's budget by what actually made money, not what had the best-looking number.

01 · verdictBurn — campaigns below break-even ROAS, spend wasted, the worst one

02 · verdictScale — campaigns above target ROAS and where the next dollar goes

03 · verdictPace — this month's spend vs plan, projected close

Sheets in the workbook

✓Monday · the ritual page

✓Products · break-even ROAS, target ROAS, max CPA per product

✓Campaigns · paste weekly — SCALE / HOLD / CUT per row

✓Budget · 12 months plan vs actual, next month by platform

How it works

1Enter your products — price, COGS, shipping, fees — break-even and target ROAS appear per product

2Paste last week's campaigns — spend, revenue, orders — every row gets SCALE / HOLD / CUT

3Open Monday — profit after ads, three verdicts, three tasks — fifteen minutes

Who it is for

Store owners and freelance media buyers running Google, Meta or TikTok ads for products with real COGS.

Dark edition included

Break-even ROAS & Ad Budget Planner — dark edition

Do I need Excel?

Excel 2016+ or Microsoft 365. Or upload the .xlsx to Google Drive — it opens in Sheets with formulas and charts intact.

Can I pay with BLIK?

Yes — BLIK, Przelewy24, any card, Apple Pay and Google Pay. Prices in PLN, EUR or USD; the currency switch is at the top.

Invoice for my company?

Tick “I’m purchasing as a business” at checkout and enter your NIP / VAT ID. The invoice arrives with the download e-mail.

What if it isn’t for me?

14-day refund, no questions. One e-mail to [email protected].

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Break-even ROAS & Ad Budget Planner

What the file tells you every week

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