Complete Collection — every workbook for $99|Pay with BLIK · Przelewy24 · card · Apple Pay · Google Pay
Home › Catalog › Business › Subscription Box
first of the month · 15 min

Subscription Box Ritual

Monthly churn — subscribers who cancelled this month as a share of those you started it with.

$24one-time · VAT included · no subscription
Free files
In your download: 8 files (+ the companion file with Pro)
  • Excel workbook · Light · USD
  • START HERE guide (PDF)
  • Excel workbook · Dark Mode
  • Excel workbook · UK · GBP
  • Excel workbook · EUR
  • Excel workbook · AUD
  • Excel workbook · CAD
  • Excel workbook · INR
BLIKPrzelewy24VisaMastercardApple PayGoogle Pay
✓Download page opens right after payment + links by e-mail. No account.
✓Excel 2016+ / Microsoft 365 · Google Sheets (upload to Drive)
✓Light + Dark · USD GBP EUR AUD CAD INR · PLN pricing — every edition in one download
✓Free updates forever · 14-day refund
Part of the Complete Collection — 119 workbooks, every edition, future releases, $99.
The first of the month page

What the file tells you every month

Growth is only what survives churn. This sheet turns your subscriber list into the one number a box business lives on, checks whether a box pays for itself after goods, packaging and shipping, and tells you whether the next marketing dollar will ever come back.

01 · verdictRetention — churn vs target, early cancels, the top reason
02 · verdictUnit economics — contribution per box, lifetime value, plans below margin
03 · verdictGrowth — net new, CAC, payback in months
Sheets in the workbook
✓Monthly · the ritual page
✓Plans · price, box cost, fees — contribution per box and a verdict
✓Subscribers · one line each: started, plan, cancelled on, reason
✓Months · marketing spend; new, cancelled, churn and CAC beside it
How it works
1Set churn and margin targets, fees, CAC payback, fixed costs — ten minutes, once
2Add subscribers as they join and cancels as they leave — five cells each
3Open on the first of the month — churn, three verdicts, three tasks — fifteen minutes
Who it is for

Subscription-box founders and small DTC brands with a recurring plan.

Dark edition included
Subscription Box Ritual — dark edition
Do I need Excel?

Excel 2016+ or Microsoft 365. Or upload the .xlsx to Google Drive — it opens in Sheets with formulas and charts intact.

Can I pay with BLIK?

Yes — BLIK, Przelewy24, any card, Apple Pay and Google Pay. Prices in PLN, EUR or USD; the currency switch is at the top.

Invoice for my company?

Tick “I’m purchasing as a business” at checkout and enter your NIP / VAT ID. The invoice arrives with the download e-mail.

What if it isn’t for me?

14-day refund, no questions. One e-mail to [email protected].