Marketing Performance Dashboard

Platform ROAS lies; blended MER does not. This report puts every ad platform next to GA4 — spend, ROAS, CPA per campaign and the blended numbers that tell you w

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Power BI project (PBIP + TMDL, ZIP)

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What the report answers

What is inside

Platform ROAS lies; blended MER does not. This report puts every ad platform next to GA4 — spend, ROAS, CPA per campaign and the blended numbers that tell you whether marketing actually paid for itself last month.

01 · verdict1

02 · verdict9

03 · verdict

Report pages

✓Overview — spend, ROAS, CPA, MER, blended CAC; spend vs conversion value by month; spend by platform; ROAS by campaign; campaign table

✓GA4 Traffic — sessions, conversion rate, revenue per session; sessions & transactions by month; revenue by source/medium; channel table

How it works

1Open the PBIP in Power BI Desktop — the model, measures and report pages are ready

2Point the queries at your source — Two Excel tables — Ads (daily by campaign, from Google/Meta/TikTok exports) and GA4 (daily by source/medium, from a GA4 explore export) — plus a built-in Date table.

3Publish or share — refresh on a schedule; the pages stay

Who it is for

Marketing managers, freelancers and small agencies reporting on paid media for one or many clients.

What do I need?

Power BI Desktop (free). Open the PBIP project, point the queries at your data source, refresh. The measures and pages are ready.

Can I pay with BLIK?

Yes — BLIK, Przelewy24, any card, Apple Pay and Google Pay. Prices in PLN, EUR or USD; the currency switch is at the top.

Invoice for my company?

Tick “I’m purchasing as a business” at checkout and enter your NIP / VAT ID. The invoice arrives with the download e-mail.

What if it isn’t for me?

14-day refund, no questions. One e-mail to [email protected].

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Marketing Performance Dashboard

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