GA4 Web Analytics & Conversion Dashboard

GA4's interface hides the questions that matter — which channel converts, what mobile costs you, which page loses people. This report answers them from two expo

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What the report answers

What is inside

GA4's interface hides the questions that matter — which channel converts, what mobile costs you, which page loses people. This report answers them from two exports, with ROAS on paid, engagement by device and add-to-cart by product page.

01 · verdict2

02 · verdict7

03 · verdict

Report pages

✓Overview — sessions, engagement rate, conversion rate, revenue, ROAS; sessions and conversions by month; sessions by channel; conversion rate by channel; revenue per session by device

✓Channels — channel scorecard (sessions, users, new-user share, engagement, conversions, revenue, ad cost, ROAS); paid cost vs revenue; sessions by country; device and country slicers

✓Pages — page performance: views, views per user, time on page, scroll rate, add-to-cart rate; by page type

How it works

1Open the PBIP in Power BI Desktop — the model, measures and report pages are ready

2Point the queries at your source — Two Excel tables — Sessions (date, channel, device, country, sessions, users, new users, engaged sessions, pageviews, duration, conversions, revenue, ad cost) and Pages (month, path, type, views, users, time, scroll, add-to-cart) — exactly what a GA4 Explore export or the GA4 Google Sheets add-on produces.

3Publish or share — refresh on a schedule; the pages stay

Who it is for

Marketing managers, e-commerce teams and agencies reporting on GA4.

What do I need?

Power BI Desktop (free). Open the PBIP project, point the queries at your data source, refresh. The measures and pages are ready.

Can I pay with BLIK?

Yes — BLIK, Przelewy24, any card, Apple Pay, Google Pay and PayPal. Prices in PLN, EUR, USD or GBP; the currency switch is at the top.

Invoice for my company?

Tick “I’m purchasing as a business” at checkout and enter your NIP / VAT ID. The invoice arrives with the download e-mail.

What if it isn’t for me?

14-day refund, no questions. One e-mail to [email protected].

Pairs well with

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