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Customer Retention & Cohort Analysis Dashboard

Retention measured the honest way — from cohorts that actually aged. Which acquisition month came back, which channel's customers repeat, what a customer is wor

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Power BI project (PBIP + TMDL, ZIP)

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What the report answers

What is inside

Retention measured the honest way — from cohorts that actually aged. Which acquisition month came back, which channel's customers repeat, what a customer is worth at six and twelve months, and who has quietly churned.

01 · verdict2

02 · verdict6

03 · verdict

Report pages

✓Overview — active customers, repeat rate, M3 retention, LTV 12m, returning revenue share; active vs new by month; revenue by acquisition channel; repeat rate by channel; LTV by segment

✓Cohorts — cohort table by acquisition month: new customers, M1/M3/M6 retention, LTV at 6 and 12 months; segment and channel slicers

✓Customers — customer list with orders, revenue, margin, AOV; churned customers (no order in 120 days) and churn rate

How it works

1Open the PBIP in Power BI Desktop — the model, measures and report pages are ready

2Point the queries at your source — Two Excel tables — Customers (id, first order, segment, channel, country) and Orders (id, customer, date, revenue, margin) — plus a built-in Date table. Order number and months-since-first are computed in the model, so any store export works.

3Publish or share — refresh on a schedule; the pages stay

Who it is for

E-commerce and subscription brands, CRM and growth teams.

What do I need?

Power BI Desktop (free). Open the PBIP project, point the queries at your data source, refresh. The measures and pages are ready.

Can I pay with BLIK?

Yes — BLIK, Przelewy24, any card, Apple Pay and Google Pay. Prices in PLN, EUR or USD; the currency switch is at the top.

Invoice for my company?

Tick “I’m purchasing as a business” at checkout and enter your NIP / VAT ID. The invoice arrives with the download e-mail.

What if it isn’t for me?

14-day refund, no questions. One e-mail to [email protected].

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Customer Retention & Cohort Analysis Dashboard

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